SEO Strategy for Multilingual Websites

Optimize your website and position it on Google in English, Danish, Spanish, French, German, Russian, Tagalog, Hebrew, Serbian, Croatian, Bosnian, and other languages!

What Are the Goals of SEO?

Search Engine Optimization (SEO) is a multidisciplinary process with more than one goal. Advanced SEO strategy will help you achieve several objectives, such as:

• Increasing the number of site visitors

• Improving your online visibility

• Boosting sales

• Earning top positions in SERP (Search Engine Results Page)

• Generating leads

• Creating a website with a user-friendly design and internal links

• Building brand and website authority

• Reaching people outside the main audience

• Offering quality content to your users 

• Raising brand reach and brand awareness

SEO Components / Website Optimization Elements

There are three segments of search engine optimization.

1. Technical SEO

This part of your SEO process deals with the technical characteristics of your website. The goal of technical SEO is to make your website and server more efficient. Search engine spiders that crawl and index your site should have an easy job. SEO experts will deal with 

• Site UX Design

• Schema Markup

• Website Speed

• URL Structure

• XML and HTML Sitemaps

2. On-Page SEO

On-page SEO is a set of actions and techniques that optimize web pages so they can rank high on search engines like Google, Bing, YouTube, etc. This component deals with your content and has many subdivisions, including these from the list below.

• Keyword Research

• Page Content (Text, Videos, Images, Infographics, Charts, etc.)

• Meta Description

• Meta Titles

• Header Tags

• Image Tags

• Blog Posts

3. Off-Page SEO

This SEO element deals with all the things that happen outside your website and usually has the goal to increase your site traffic by directing as many people as possible to it and uplifting your reputation. Here are some actions that can help you bring more leads to your site.

• Backlinks 

• Social Media Marketing

• Reviews

• Guest Posting

• Reputation Management

What Are Multilingual SEO Services?

Does your business have a global presence or hope to expand into new markets? Either way, you’ll need experienced and qualified SEO experts to optimize your site in two, three, or more languages.

Multilingual SEO is optimizing your website for search engines in more than one language. It's also crucial if you have customers who speak different languages and would prefer not to translate their pages every time they visit. These services allow companies with international presences or aspirations (like yours!) to connect with their customers more effectively.

What Are the Benefits of Multilingual SEO?

There are many benefits to using multilingual SEO. 

• Firstly, you can find new markets and customers in other countries, which means more sales and revenue for your business. 

• Secondly, it helps with brand awareness - your company will be recognizable and seen as more trustworthy and professional when you have a website available in multiple languages. 

• Thirdly, it improves your site's credibility because users can see that it's not just written in English. 

• Fourthly, if your business sells products internationally, then this technique will help you optimize multiple websites for different countries.

• Finally, Google has said that they prefer sites with multilingual content and will RANK THEM HIGHER than others on their search engine results page (SERP).

The purpose of multilingual SEO is to make your website content easily understood by users from different cultures and backgrounds. It's not just about translating words: it's about understanding how people relate to each other and what they want when they come across your website.

When done right, multilingual SEO will help you attract new customers and retain old ones while making sure they have a positive experience with your brand.

What Are the Qualities of a Top Multilingual SEO Team?

The qualities of a top multilingual SEO team are:

1. A strong command of the languages they're working in.

2. An understanding of the intricacies of the culture and language they are dealing with.

3. The ability to be flexible and adaptable when it comes to new cultures and languages, as well as different ways of doing things.

4. The ability to communicate effectively with clients from diverse backgrounds and cultures, especially when it comes to language barriers.

5. Last but not least, they need to be well-versed and experienced SEO experts.

Why Should I Choose Optimized?

The Optimized team members began their work in the field of search engine optimization in 2007, and they have served clients across the globe ever since. We've seen it all and know what works and what doesn't. 

Your results will come from developing effective strategies that include: 

• Web development

• UX and UI design

• Keyword research

• Social media marketing (LinkedIn, Instagram, TikTok, etc.)

• Blogging

• Outreach campaigns

• Copywriting

• Metadata creation

• Local SEO

• “Near me” optimization

• Video marketing

• Video SEO

• YouTube and Vimeo campaigns

Optimized will plan and carry out the complete SEO campaign in many different languages, including but not limited to:

• English

• German

• Danish

• Swedish

• French

• Spanish

• Russian

• Hebrew

• Tagalog

• Serbian

• Croatian

• Bosnian

*Native or near-native English literacy is required for all our SEO experts covering multilingual Search Engine Optimization & Marketing roles.

Optimized is so much more than a “one size fits all” approach - we tailor our work to each client's needs, so they get EXACTLY what they're looking for. The goal isn't just to make your website rank higher; it's also about helping you drive more traffic toward your site to increase sales and conversions and build your brand reputation and image. 

Do you have questions? Let’s get in touch!